An entrepreneurial and commercial group that was one of the first in Italy to provide a structured "do-it-yourself" offer in specific retail outlets where enthusiasts could find everything they need, and that then gradually expanded into other sectors such as territorial development and the creation of new, original business success stories: all while paying close attention to the area where the Paterno brothers were born and grew up to create one of the most important enterprises in Trentino and the north-east of Italy.